Strategy software for scaling CEOs

Your team can't follow a strategy that only lives in your head.

AgendaScope makes it visible and easy to follow.

  • Capture your vision, strategy, and business model in a set of linked canvases.
  • Refine your decisions and reasoning with our expert AI advisor.
  • Collaborate with your team as they interact with your first published draft.
See a published canvas

See what your team would see: the decisions, and the reasoning behind them.

Louisa Plint
“11 new clients that I, as CEO, have not had to be involved in acquiring. We can attribute the team's ability to achieve that to the clarity they now have from AgendaScope.”
Louisa Plint, CEO, Auxeris
Strategy canvas Published · v3
Northwind Freight (sample)
Builds on Vision v2: “The easiest freight partner in the North of England.”
Diagnosis
Direct sales cost too much per account. Our best customers come through 3PL partners.
Guiding policy
Grow through integrations and partners. Direct sales serves existing accounts only.
Actions
Ship the WMS integration by Q2. Sign two partners. Freeze new outbound hires.
Priya · Head of Ops · asked on Actions

If new outbound hires are frozen, should I still backfill the two SDR roles?

2 others asked something similar

Somewhere past 30 people, the strategy stops spreading by itself.

When the company was small, everyone had time with you, and the strategy travelled by osmosis. Questions got answered in the corridor, and people knew where things were heading.

As the company grew and management layers appeared, most people started hearing the strategy second- or third-hand. It's still clear in your head, but the version your team works from is whatever they last heard.

Does any of this sound familiar?

  • You answer the same question for the fifth time this month.
  • You've lost track of who you told which version of the plan, and when it changed.
  • You catch people heading off in the wrong direction, and spend time pulling them back.
  • You catch yourself thinking: “People used to know everything. Now they seem to know nothing.”

Meanwhile your team want direction from you. Even when they know what you've decided, they rarely know why, so when something new comes up they make it up as they go along, and end up making calls you wouldn't have made.

What changed at Auxeris

Working through AgendaScope, Louisa Plint's team at Auxeris saw that their direct-to-customer approach wasn't delivering the return they needed, and pivoted to integrations and partnerships.

“The discipline of setting out the core components of our business strategy, questioning our assumptions and connecting everything together helped us get there much faster. More importantly, it's given the wider team a shared understanding of why we're making that shift.”
Louisa Plint
Louisa PlintCEO, Auxeris
Auxeris
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What most CEOs try, and where it stalls

Carry on and absorb it

Why it's tempting

There's nothing extra to do, and it got you this far.

Where it falls short

The same questions keep coming, and there are more with every hire.

Write a strategy document

Why it's tempting

It's the obvious step.

Where it falls short

It's hard to know what to put in, it grows into pages, and it's out of date the next time the market moves.

Ask ChatGPT

Why it's tempting

It's quick, it's easy, and it always has an answer.

Where it falls short

It sounds just as confident when it's wrong, and it can't take you back through the strategy when things change.

Work with a coach, a consultant or EOS

Why it's tempting

A good one will sharpen your thinking.

Where it falls short

Getting it from your head to your team is still down to you.

“I'd do this, it helps me to structure my thinking… [With] ChatGPT I feel like I'd already have to know the answer to know if what it was giving me was right.”
Ashish Rishi Ashish Rishi, CEO, Unwritten.health

What you actually need

  1. A vision first. A strategy only makes sense against a picture of what the company is for and where it's heading.
  2. Good questions, and enough structure that you know where to begin.
  3. A strategy your team can follow because they can see how you got there, from the vision down to the assumptions it rests on, in a format they'll actually read.
  4. One place to collect your team's questions, so you can see what isn't landing.
  5. Easy revision. When things change, the next version should build on the last one.
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Here's how AgendaScope does that.

AgendaScope is strategy software for scaling CEOs. It takes you from unformed thoughts to a strategy your team understands, and keeps it current.

Think it through

Four linked canvases take you from vision to strategy to business model, and then to the assumptions it all rests on. Each one comes with built-in guidance on what to think about. Because they're connected, a change in one shows up in the others.

The AI advisor knows your canvas and asks hard questions about it. Its personas are built on the thinking patterns of leading strategists, and each one looks for the gaps and connections you've missed.

“The Mobilizer personality challenged me on gaps I hadn't spotted and asked why I hadn't connected certain things. Useful friction, not noise.”
Ashish Rishi Ashish Rishi, CEO, Unwritten.health

Business model · Revenue

Direct sales: 70% of new revenue in year one.
Partner channel: 30%, rising from year two.
The Mobilizer · advisor
Your strategy says partners lead growth, but this model still expects direct sales to bring in most new revenue next year. Which of these is true?
If it's partners, what has to be true about how quickly the WMS integration ships?
Reply to the advisor…

Share it

Work on a canvas privately, or with a few trusted people, until it's ready. Then publish it to the whole team in a clear, attractive format.

Because the canvases are linked, your team can follow your reasoning from the vision down to the business model, and work out answers to questions you never covered.

Once it's published, they can ask questions on the canvas, and you see every one. That shows you where the strategy is unclear, and you only have to answer each question once.

Questions from the team Strategy canvas · v3
Priya on Actions · 3 people asked this
If new outbound hires are frozen, should I still backfill the two SDR roles?
You: No. Move the budget to partner onboarding. I've added this to the canvas.
Tom on Guiding policy · new
Does “existing accounts only” include renewals we're about to lose?

Keep it current

AgendaScope prompts you to review and publish a new version on a schedule you choose, for example every three or six months. Each version builds on the last, and your team's questions feed into the next one.

“The canvases link together too, so revisiting strategy after a pivot builds on what's already there rather than starting from scratch.”
Ashish Rishi Ashish Rishi, CEO, Unwritten.health
Version history · Strategy canvas
v1 · January
First published version
12 questions
v2 · April
Quarterly review
5 questions
v3 · October
After the move to partners
Current

Next review due in January

Already working with a coach, a consultant or EOS?

AgendaScope makes that work go further. Your coach or consultant helps you think, and AgendaScope gives the thinking somewhere to live between sessions, so you pick up where you left off instead of starting with a recap. If you run on EOS, AgendaScope goes deeper into the thinking behind your vision and plan, and shows your team the reasoning, not just the conclusions. Either way, more of the work you're already doing reaches your team.

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Three steps to a strategy your team can follow

  1. Start with your vision.

    A map needs a destination, and your vision is it. It sets the direction for your strategy. Your strategy shapes your business model. And your business model shows the assumptions you'll need to test to succeed. The built-in guidance takes you through each one, a section at a time.

  2. Work it through with your advisor.

    Let the AI challenge your thinking and connect your vision to your strategy and business model. Bring in a small working group if you'd like a second opinion.

  3. Publish it to your team.

    Share it in a form they'll actually read. Their questions come back to you and shape the next version.

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What happens next is up to you

If the strategy stays in your head

The same questions keep coming, and people guess at the parts they don't know. Decisions wait for you, and misalignments surface after the time and money have been spent.

If your team has it too

  • New people can read the strategy, and the reasoning behind it, instead of waiting for you to explain it.
  • Your team know the direction, so they take more initiative and need you less.
  • You have a strategy you're happy to put in front of the team.
  • When things change, you publish a new version and everyone works from it.
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Matt Mower

A note from the founder

I spent nine years working with the CEOs and leadership teams of startups and scaleups on their strategy and business model. The thinking was often good, but it stayed with the people in the room, and the wider team lost momentum while they guessed at the why. I built AgendaScope so the team gets the reasoning, not just the conclusions.

Matt Mower, founder of AgendaScope

Every plan includes everything. You pay for the number of people.

Every plan includes the AI advisor, all four canvases, publishing, and your team's questions. The only difference between plans is how many people use AgendaScope.

Billing period

Solo

For a CEO working on their own.

£25 /month

1 person

Start your strategy

Leadership

For you and your leadership team.

£75 /month

Up to 11 people

Start your strategy

Company

For publishing your strategy to the whole company.

From £125 /month

12 to 300 people. Add £50/month for each extra 20 people.

Start your strategy

Enterprise

For organisations of more than 300 people.

Price on application

More than 300 people

Talk to us

Free for 14 days · No card needed · Change plan at any time · Prices exclude VAT

Start with your vision. Bring your team in when you're ready.

You can begin on your own today. Nobody else needs to be involved until you have something worth sharing.

Louisa Plint
“It's a genuinely useful tool for turning strategic thinking into aligned action.”
Louisa Plint, CEO, Auxeris
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Want to talk it through first? Book 20 minutes with Matt .

Common questions

Is my strategy kept confidential?

Yes. You have complete control over who sees what, and when. Nothing is visible to anyone else until you publish it. Everything is encrypted in transit. Your canvases only go to an AI provider when you use the AI advisor, and what you send isn't used to train AI models.

How much time will it take?

It depends on how much you've already worked out. If your vision is mostly clear in your head, a first draft can come together in a single sitting of about an hour. If you're working it out as you go, expect two to four hours spread over a few sessions, and that's where the advisor helps most, drawing out what you haven't put into words yet. You can stop at any point and pick up where you left off.

Do I need my team on board to start?

No. AgendaScope is designed for you to use on your own first. You choose when to bring others in.

I work with a coach or use EOS. Is this instead of them?

No. It makes the work you already do with them go further. Between coaching sessions, your thinking stays in one place and up to date. Alongside EOS, it adds the reasoning behind your vision and plan. Either way, your team gets to see it.

Isn't this just ChatGPT with a template?

No. The advisor works across your whole process, from your vision through to the assumptions you need to test. Its job is to ask about your thinking and point out what's missing.